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Wade Jurney Homes


Instead of maintaining model homes in each of the communities in which it builds, North Carolina homebuilder Wade Jurney Homes has opened five “home studios” in small retail storefronts that are conveniently located and visible to potential customers.

The home studios are located in Greensboro, N.C., where the firm is based, as well as Winston-Salem, High Point, Burlington and Raleigh, N.C. Wade Jurney builds in those cities and their surrounding areas.

Wade Jurney, which launched this new model for home-selling early last year, is one of the busiest homebuilders in the area known as the Piedmont Triad. According to local news reports, each studio sells homes for four or five communities, and each studio is expected to close about 50 homes per year. 

The company works primarily with first-time buyers and typically sells homes for $70,000 to $200,000. According to news reports, it offers a Sweat Equity Program that allows buyers to start the process on a new home while earning equity that will apply toward the down payment or closing costs. “When you purchase a Wade Jurney Home, you’re getting more house for less money,” the company says. “And not only that, you’re buying a home that is built with your needs in mind – a home that fits the way you live – with the quality you expect, the amenities you want and pricing that fits your budget.”

New Development

Among the firm’s new communities on deck is a 116-lot subdivision near Elon University, in Elon, N.C. The new development was announced to the media last summer. 

The community, called Manning Crossing, will include moderately priced homes, based on 11 house plans that range in size from 1,800 to 3,400 square feet and in price from $130,000 to $180,000.

Because of the weak housing market, the Triad reportedly hasn’t seen many entirely new subdivisions in recent years. The Manning Crossing property was originally intended to be a community of townhomes by a now-defunct builder.

“Our goal is to become the Carolinas’ premier homebuilder by offering a variety of quality and affordable homes in the most convenient locations that meet the needs of our diverse market,” the company says.

According to Wade Jurney, the company does this by working to maintain a consistent reputation of excellent customer service, reliability and trust — and by creating efficiencies in the building process that pass savings on to the customer.

Leading Builder

In 2013, Market Opportunity Research Enterprises, a research/analysis firm specializing in services for the residential construction and real estate industries, named Wade Jurney Homes the No. 1 builder in the Triad. 

According to the Triad Business Journal, Wade Jurney was ranked the busiest homebuilder in the Triad in 2012 with 180 closings and 200 permits pulled that year.

The National Association of Homebuilders recently named Wade Jurney one of the nation’s Top 100 Builders. Builder Magazine recognized it as the fastest-growing privately held company in 2009. 

The firm’s other distinctions and awards include 2011 Builder 100, 2010 Builder 100, 2007 Best Bath Feature and Best Bath 2nd Place from the Burlington Alamance Home Builders Association, and three Parade of Homes Silver Awards for individual residences.

Wade Jurney will soon expand beyond North Carolina. Plans are in the works for the company to build new communities in Florida and South Carolina.

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