Designers take pride in their resources and ability to gather the best products and materials for their clients, and a new site is making all that easier. Reissued, which launched as a social marketplace app in 2014, launched an online shopping and editorial platform at www.reissued.com in late February. Within the growing resale industry, Reissued offers consumers an online destination to shop the world’s most unique curators of vintage and one-of-a-kind fashion, accessories and home goods. The new website will bring weekly curated sales, featured sellers, seasonal collections and numerous editorial stories to life via its e-commerce platform and article library.
The company was founded by interior designer, tastemaker and vintage collector Jennifer DeLonge, and is headquartered in Encinitas, Calif. With a 10-year career in furniture and licensed product design, DeLonge is now focusing her attention solely on Reissued, as it’s truly the only platform of its kind in the online retail space.
Along with DeLonge, the Reissued team consists of an impressive mix of e-commerce, fashion, and marketing veterans from the likes of Fab, Polo Ralph Lauren, Design Within Reach, backcountry.com and ASOS. CEO Scott Ballantyne and DeLonge have brought together:
- )Cat Birch as vice president of merchandising;
- )Sally Norman as director of e-commerce;
- )Jenna Lilak as Account Manager to curate weekly sales;
- )Scott Richardson and Sam Lund to run their creative marketing as creative director and editor-in-chief respectively.
“After launching the Reissued app just a few short months ago, I am beyond thrilled to now expand our marketplace online,” DeLonge says. “The community we are building has asked for it and we are here to deliver. With invitation-only merchants in fashion, home, lifestyle and accessories, you can now find a curated selection of the best vintage, rare, and one-of-a-kind items all in one place.”
“It’s a joy to join Jen and to bring her vision to life,” Ballantyne says. “We are creating a truly unique marketplace for our merchants and collectors.
“Our platform has been designed from the ground-up to connect, educate, and bond this growing community. A fully responsive web experience married with an iOS app covers both consumers’ and merchants’ needs for daily product uploads and a flawless shopping experience.”
New to the Reissued offering is exclusive featured content, interviews, and curated sales by Los Angeles-based Lot, Stock and Barrel, New/Found’s Richard Wainwright, and Eden & Eden, to name a few. At launch, the site features more than 140 sellers who have been hand picked by the Reissued team.