Orren Pickell Building Group
Orren Pickell Building Group thrives off the challenge of customizing every client’s home and making the process enjoyable.
By Janice Hoppe-Spiers
Orren Pickell Building Group long ago developed a process for custom luxury homebuilding and remodeling that it sticks to on every new project. That doesn’t mean, however, that the leadership doesn’t know how to have a little fun while creating memorable residences and experiences.
“When you are designing a home for someone or building an addition, there are a lot of decisions to be made, so we try to manage our clients in a playful way through a process we have already designed,” owner Orren Pickell explains.
Today, Orren Pickell Building Group is recognized as one of the Midwest’s premiere designers and builders. “Orren is heavily involved in the process and that’s one thing he does best is make the process fun so our clients get what they want,” says John Forehand, president of Orren Pickell Design Group. “It’s a real honor to work with our clients who put a lot of trust in us and I’m most proud of working with the team and building the best homes we can.”
Orren Pickell Building Group is a one-stop design/build firm specializing in custom-built luxury homes and remodeling projects throughout Chicago, Wisconsin, Michigan and Indiana. The company self-performs a majority of the work, including kitchen, bath, cabinetry, carpentry and home maintenance.
“As the owner, I’m trying to continually get better at what we do,” Pickell says. “I’m trying to get much better at designing and building homes that are headache-free, beautiful and stand the test of time. I’m working at trying to make it a more fun process for people who don’t need to do this – they don’t need to build a house, but are doing it because it’s entertainment. I’m trying to get better and be more entertaining.”
Built to Last
Orren Pickell Design Group is focused on building homes that have longevity. “We have been thinking about that a lot in terms of details,” Forehand says. “Maybe it’s not all about the bells and whistles but materials that are going to last.”
When building a new home, Forehand says his inspiration comes from architects like Howard Van Doren Shaw who built homes in the 1920s on Chicago’s North Shore, which consists of many affluent suburbs north of the city. “We try to take some of those inspirations into our new homes, whether they are traditional or contemporary homes,” he adds. “That time in Chicago on the North Shore has some of the greatest architecture ever put together.”
The company also gives its clients a little homework. Each homeowner is given a thorough wish list to consider what is most important and is asked to bring in dozens of pictures. “My inspiration personally comes from asking the client to do that homework,” Pickell says. “Some of the pictures they bring in are things we have done in the past and I look for similarities and patterns in the photos. We go through what they are looking for in their life, what the floor plan should look like and the views we will have on the site.”
Orren Pickell Building Group’s older clients are requesting first-floor master bedrooms and elevators in preparation for the future. In terms of really unique pieces, one homeowner is a chemist and the company used a chemical hood for the bar to create a labyrinth. The barstools are models of a virus.
Another homeowner has a vast art collection and likes to change out the pieces regularly. Orren Pickell Building Group created a gallery in the lower level of the home and is tasked with developing a hassle-free way for the artwork to rotate. “That’s what makes doing these homes fun,” Forehand adds. “They bring their vision to us and we make it a reality.”
Orren Pickell Building Group redeveloped its website about a decade ago to improve communication, aid with transparency and easily reference past projects. “Because we have a great website we can communicate real-time information with our customers in terms of costs, planning and specs,” Pickell explains. “Most projects are OpenBook to our clients and we have won national awards for our website.”
Not only has the website improved communication and transparency, Pickell says its online-only system reduces paper waste. “If you have 75 projects going on at one time and each has a 40-page spec being printed once a week, that’s reams of paper,” he explains. “The seven days between the decision to make a change and its communication to all of the subs in the field was a risky period. Now the communication to everyone involved, including the homeowner to the superintendent, project manager, interior designer and subcontractors is real-time.”
Although the website has been in operation for a decade, Orren Pickell Building Group could not go paperless until about four years ago after all its subcontractors were trained and using the site. Customers are also trained on how to use the website as that’s a key way the company communicates with them.
“You can access the website anywhere in the world and see images of your home being built,” Pickell adds. “In 10 years if you want to put an addition on, we can access everything that went into building the house, such as caulk, plumbing, the color of the bathroom, etc. This is the best site and everyone loves it.”
Moving forward, Orren Pickell Building Group will continue to focus on getting better every day while bringing down the cost of building a home. “We are trying to be twice as fast because people want us out of their hair,” Pickell says. “I’m trying to get better, be more entertaining and put out a better quality product.”