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CRG Companies


CRG’s work on the Living Dunes development in Myrtle Beach, S.C., reflects its founder’s vision of quality.

By Jim Harris, Senior Editor at Knighhouse Media 

Preston Guyton’s vision when he founded CRG Companies in 2010 was of a company that would simplify the homebuilding process by combining construction, real estate and design services under one roof. Since then, the Myrtle Beach, S.C.-based company has built more than 50 custom oceanfront homes with one philosophy in mind.

“We focus on building our homes to a higher standard,” Guyton says. “As a fully integrated company, we handle all aspects of the building process, therefore we can ensure that each of our homes are built to a higher standard of quality.”

The company uses high-quality and energy-efficient building materials and systems in each of its homes, including spray foam insulation, low-e windows, tankless water heaters, high SEER-rated HVAC systems and radiant barrier roof sheathing. “We do anything we can to help owners reduce their energy costs,” he adds. “When we started the company, many of these things were optional, but today a lot of it is required and standard.”

Life on the Dunes
CRG’s latest and largest project reflects its dedication to quality and green building. The company is the exclusive builder in Living Dunes, a community within the Grande Dunes development in Myrtle Beach, S.C. CRG is developing the project in conjunction with developer Living Beach, which is owned by Myrtle Beach developers Al and Terri Nardslico.CRGinfobox

“[The Nardslicos] purchased the property in 2014 with a vision of building a first-class, neo-traditional development that embodies the coastal carolina style” says Dan Murphy, business manager for Living Beach.

The 52-acre Living Dunes development will include 128 single-family homes and 85 multi-family units in four different types of buildings. The multifamily buildings include couple’s cottages with two units that share a wall; three-story drive-under townhomes; four-story townhomes; and garden townhome buildings.

“[Living Dunes] will have a very unique mix of styles,” Murphy says. “All of the homes will have Coastal Carolina architecture that’s a blend of the plantation and Lowcountry styles.”

Homeowners in Living Dunes can choose from several different floor plans with different room options. A number of different fixture, countertop, flooring and other options are available, Guyton notes.

CRG is using many of the same materials seen on its custom home projects as well as unique features such as GAF’s Woodland Series Designer roofing shingles. “We are the 1st community in the US to make these designer shingles a standard throughout the entire community, ” Guyton says. “[The shingles] will add character and visual appeal to the neighborhood, but more importantly, are backed by a 50 year warranty.”

CRG2Living Dunes is also credited with being the first community in the Myrtle Beach area to make Icynene Spray Foam a standard in each home. The company also partnered with local home technology company GigaTECH to develop the area’s first Gigabit community, which offers offering smart home automation in every home.

The first phase of the project was completed in March included infrastructure as well as 25 multi-family units and 34 single-family homes. The full project is anticipated to span the next four years.

Living Local
The Living Dunes development’s amenities include 10 acres of lakes, more than eight miles of walking trails and an amenity center with an outdoor amphitheater and junior olympic swimming pool. Residents will also have access to the Grande Dunes Ocean Club, which offers a variety of social, dining and entertainment options in addition to a private pool and beach access.

“We are in a very upscale community that offers resort-style living with the Ocean Club just three blocks away – our residents can ride a golf cart there,” CRG Sales Manager Rainbow Russell says. “Residents will also have everyday conveniences close by such as medical care, shopping, dining, pharmacy’s and groceries, all within a few minutes of their home. We call this lifestyle ‘Living Local’.”

Having access to the Ocean Club is just one of the ways residents will be able to meet and mingle. “The whole community is structured so people can get to know each other,” she adds. “Our homes are designed with large front porches and are positioned on the lot to maximize the beauty of the neighborhood as well as encourage a neighborly environment, even in the small section of the development that we’ve finished, residents are already getting to know each other, in most cases before they even move in.”

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