Jordan Construction & Development Rebrands to Increase Market Share
JCD is doubling its volume of single-family homes and multifamily projects.
After more than a decade of serving central Florida as Jordan Construction & Development (JCD), the company is rebranding to Jordan Homes and doubling its volume of single-family homes and multifamily projects. “We try to keep our volume high, completing 150 to 200 units per year to stay around $12 million on average,” President Larry Jordan says. “This year, we would have gotten to over 400 units if everything went the way it was planned.”
While the outbreak of COVID-19 may slow Jordan Homes’ effort, the company has also kept the JCD name to continue doing business as a developer and stay diversified.
“That name is still ours and we want to keep it because clients and investors know us by that name,” Jordan explains. “We will continue to make land purchases and perform commercial construction, including clubhouses, amenity buildings and light commercial projects.”
Jordan and his son, Giovanni Jordan, founded the Oviedo, Fla.-based company in 2007. JCD got its start by building multifamily properties for larger builders in the central Florida area and later began developing its own products until the 2008 Great Recession.
When the economy bounced back, JCD worked for clients and investors for a while because it was safer at the time than building its own products.
JCD has developed thousands of single-family and townhome lots for homebuilders and commercial properties, including more than 100 custom homes ranging from $650,000 to $7 million. “We created Jordan Homes so we can buy our own land and build our own product again, which we have done before and can control our volume on an average we like to keep,” Jordan says. “Our field and office staff are good enough now that we can double our volume. That’s what we are shooting for.”
Today, Jordan Homes has two single-family homes and five multifamily developments under contract, but one of the projects is on hold while the country navigates the coronavirus pandemic. “We are staying busy and have more projects on the books we need to start,” Jordan says. “The market is good; interest rates are low and people still have money they want to invest.”
Building a Solid Reputation
Jordan leverages his more than 37 years of experience in the industry to offer clients a range of services that help them achieve high-quality design and competitive construction cost. JCD prefers to integrate with its client’s team as early as the project-planning stage to provide entitlement services and help value-engineer projects to keep them profitable.
“We credit a lot of our long-term relationships with clients to the services we provide and the fact that we care about what we do,” Jordan says. “We always back up everything we do and warranty things correctly.”
JCD says it has a number of repeat clients and attracts new clients because of its reputation. “We have a lot of people who refer us to other clients because we performed well for them,” Jordan says. “Banks are even referring clients to us.”
The company says it has achieved a solid reputation and long-term relationships with its clients by remaining in constant communication. Every call is returned within an hour or two and JCD makes sure its clients understand the process every step of the way.
JCD has been a member of the National Association of Home Builders since 1994 and is in good standing with the Better Business Bureau in Orlando, Fla. “We have never had one complaint,” Jordan says. “In fact, the Better Business Bureau asked if we could build a building for them, which wouldn’t have happened if they heard something bad about us.”
In addition to keeping a solid reputation among clients, JCD has a core group of subcontractors it has partnered with for decades. The company retains the partners that perform well on each project and pays them on time to ensure loyalty.
“Some partners are leaving other contractors because they want to work for us,” Jordan notes. “They come to work for us because they know they don’t have to worry about getting paid and they feel it would be a good partnership for them because there are no concerns if they do their job correctly. In this economy, if you don’t treat your partners right it becomes harder to keep the good guys around.”
Moving forward, the family-owned company says it plans to begin more projects under Jordan Homes to transition its reputation in central Florida from that of a developer to a home and multifamily builder.
“I take a lot of pride in what we do,” Jordan says. “We take pride in the relationships we have built over time, which comes with our consistent and honest approach. We take pride in exceeding clients’ expectations.”