Social Media Can Help Builders Recruit the Next Generation

It all seems like a long time ago, but even before the outbreak of COVID-19, construction companies were busy trying to find the next generation of workers. With so much work out there, it seemed like builders were fighting over subcontractors as well as who they could get to replace retirees.

Now that builders have a better handle on how to work during the pandemic, they can turn their attention back to finding the next generation of laborers. And one way to find those employees may be through social media. WALB News 10 reports that Construction Education Foundation of Georgia CEO Scott Shelar is using Instagram to grow the building talent of local students.

This will help with a shortage of construction workers that the foundation expects will happen in Georgia this year. “Normally, we work through the schools, and of course, schools are out for the summer, but we don’t want to stop our efforts to reach students, so we are going to take it straight to the students on Instagram,” Shelar told the station.

The foundation is making students aware by hosting education programs on social media. “We are launching an Instagram awareness campaign to help people understand careers in the skill trades, how to pursue a career in the skill trades, where to go to get the training, and where to go to get employment in the skills trades,” Shelar describes.

He added that thousands of kids are enrolled in hundreds of construction programs across Georgia and students can take advantage of online sessions. “We are also going to have a lot of exciting guest speakers,” he told WALB. “We are going to have some people who actually work in the industry, some young people who are pursuing a career in the skill trades and we are going to hear directly from them.”

Industry Updates

How to Enhance Jobsite Productivity With Health and Safety Technology

Three out of four employees who use wearable distance monitoring and contact tracing devices at work state they feel safer than those who do not. (iStock/lakshmiprasad S) The pandemic has incredibly impacted the construction industry. Nearly one million jobs were lost in April last year. Nonresidential construction starts were down by almost a quarter in […]

Read More
Industry Updates

Luxury Home Sales Surge Ahead of Affordable Homes Purchases, Redfin Reports

iStock/hikesterson During times like these, one would think that the sales of homes with all the bells and whistles would see a downturn, but that is not the case, according to Redfin. The technology-powered real estate company instead reports that U.S. luxury homes sales grew 60.7% year over year during the three months ending Nov. […]

Read More
Industry Updates

Flying High: Skanska Teams With Measure for National Drone Program

iStock/Natnan Srisuwan Over the years, drones have evolved from being widely known as toys to becoming essential tools on project jobsites. But once the company acquires the technology, it’s a good idea to make sure the rest of its tech is up-to-date. Construction and development firm Skanska USA recently did just that in its new […]

Read More