Day: August 27, 2020

Industry Updates

The Importance of Crisis Brand Images for Construction Companies

iStock/GOCMEN Most companies understand the importance of building their brand image from a marketing and public relations perspective. Identifying key audiences, the right type of messaging and brand personas should not be new concepts to anyone in business. However, in today‚Äôs world filled with constant change, uncertainty and stress, businesses should also evaluate their crisis […]

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PRODUCT SPOTLIGHTS

LATICRETE Offers a Quick Anti-Fracture Solution That Helps with Short Schedules

LATICRETE has introduced FRACTURE BAN SC, a load-bearing, self-curing liquid rubber polymer that can be applied in a single coat to form a seamless anti-fracture membrane. The polymer also is rapid drying and cures between one and two hours, which boosts productivity for installers. It can be applied to tile, brick and stone without a […]

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