Day: September 15, 2020

Industry Updates

Knowing Where to Find Your Prospective Customers and How to Target Them

iStock/Jirsak Who is your ideal customer? What are their demographics? What do they read? What are their “hot buttons” when it comes to construction? What’s their history with other construction projects? Have I boggled your mind? If you’re simply throwing outblanket marketing messages that aren’t precisely targeted to your prospectivecustomers, you’re wasting time and money. […]

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